Advanced Nanotechnology Limited

AlusionThe soft focus powder with superior slip, adhesion and cosmetic transperancy

Alusion™ is a platelet grade of alumina powders specifically designed to provide soft focus properties with superior cosmetic feel. Alusion™ particles compete with talc, mica, bismuth oxychloride and hexagonal boron nitride. The benefits are achieved through a uniform platelet morphology that provides superior slip, adhesion, transparency and soft focus properties.

Soft Focus Optical Effects

Light tranmittance diagram Soft focus cosmetics aim to reduce the appearance of fine lines by ensuring that light is highly diffused while remaining highly transparent to show natural skin tones.

Light interacts with soft focus materials reducing the reflected components of light which whiten the skin and increasing the diffuse component of transmitted light to soften fine lines.

Alusion™ enhances the diffusion of light while remaining highly transparent, giving a superior more natural look.

Soft Focus Effect & Alusion

The transmittance measurements of Alusion™ demonstrate a superior combination of diffuse and total transmittance giving a more natural looking soft focus effect.

Alsuion comparison graph

The elegant choice for cosmetic and soft focus effects

Applications

  • Face powders
  • Foundations
  • Skin care
  • Eye shadow and blush
  • Lipstick
  • Bath and body products
Platelets photo